Graphikate

Singapore-based Creative Studio — Est. 2004

Crafting Iconic Brand Experiences

We partner with the world's leading brands to create visually powerful campaigns, identities, and retail experiences across Asia-Pacific.

Scroll to explore
20+ Years
30+ Active Brands
6+ Markets in APAC
Ferrero · CapitaLand · Vespa · VivoCity
BrandingCampaignsPackagingSocial MediaRetail DesignPOSMDigitalAdvertisingBrandingCampaignsPackagingSocial MediaRetail DesignPOSMDigitalAdvertising
20+
Where Strategy Meets Craft

Graphikate is a full-service creative studio based in Singapore, delivering brand identity, retail campaigns, packaging design, and digital marketing for leading multinational brands and premium retail destinations across the Asia-Pacific region. For over 20 years, we've built lasting partnerships with clients who demand creative excellence and measurable impact.

13+

Years with Ferrero

9yr

Credit Suisse

30+

Active Brands

8yr

Dumex Retainer

10+

Malls Served

6+

Markets Reached

Full-Spectrum
Creative Services
01

Brand Identity

Logo systems, visual identities, and brand guidelines that establish lasting presence. From new mall launches to product refreshes.

02

Campaign Design

Seasonal campaigns, evergreen branding, and multi-channel marketing collaterals that drive foot traffic and engagement.

03

Retail & POSM

In-store displays, VIP engagement structures, hypermarket POSM setups, and window activations that convert browsers to buyers.

04

Packaging Design

Product packaging redesigns and new launches for regional and international markets, from shelf appeal to regulatory compliance.

05

Social Media

Content strategy, static and animated posts, community management, and paid social campaigns across Instagram and Facebook.

06

Advertising

Newspaper ads, billboard campaigns, digital banners, and out-of-home media for real estate, FMCG, and retail clients.

Brands That Define Markets
Case Studies
VivoCity AI Campaign KV
VivoCity VivoRewards Launch
VivoCity Digital Marketing
AI Innovation / Campaigns / Digital

VivoCity — AI-Powered Campaigns

Leading the charge in AI-powered creative for one of Singapore's largest retail destinations. For the VivoRewards loyalty programme relaunch, we developed a full suite of campaign visuals using generative AI — from hero key visuals and launch campaign artwork to a library of EDM templates and digital marketing collaterals. Every AI-generated image was art-directed, refined, and composited to match the vibrant, lifestyle-forward identity of VivoCity, proving that AI isn't replacing creativity — it's amplifying it. This approach enabled the client to scale their visual output across multiple touchpoints while maintaining a consistently premium look and feel.

Mapletree — VivoCity
2018 — Ongoing
AI Campaigns & Marketing Collaterals
AI ImageryCampaign KVEDM DesignDigital MarketingVivoRewards
Westgate 3D Key Visuals
Westgate Brand Campaigns
Westgate In-Mall Campaign
Retail / Branding / Campaigns

Westgate — The City's Best

A 7-year creative partnership delivering multi-channel campaign systems for one of Singapore's premier family-lifestyle malls. We developed evergreen brand campaigns, seasonal key visuals, and a cohesive visual language spanning 3D-rendered hero images, in-mall branding, digital assets, and print collaterals — all unified under the "Bringing You Into The City's Best" platform.

CapitaLand — Westgate
2018 — Ongoing
Brand Campaigns
Key Visuals3D RendersIn-MallDigitalPrint
Funan Mall Interior
Funan Outdoor Posters
Funan Social Media
Funan Billboard OOH
Funan Campaign Key Visuals
Retail / Digital / Launch

Funan — Creative Intersection

Tasked with establishing the creative identity for Singapore's reimagined tech-lifestyle destination. We created a bold, color-blocked visual system featuring playful object compositions — LEGO globes, geometric sunglasses, artisanal burgers — each representing a facet of the Funan experience. The campaign extended to outdoor signage, digital screens, membership programs, and Black Friday activations.

CapitaLand — Funan
2019 — 2020
Full Creative Retainer
Brand CampaignOOHDigitalEventsMembership
Pasir Ris Mall Exterior
Pasir Ris Mall Lifestyle Pillars
Pasir Ris Mall Enjoyreal
Branding / Identity / Launch

Pasir Ris Mall — From Logo to Launch

A ground-up brand identity project for a new community mall. We developed the logo, brand guidelines, and a full suite of launch collaterals including three distinct lifestyle pillars — Style, Gourmet, and Enjoyreal — each with its own visual language, photography direction, and copywriting. The identity was rolled out across physical signage, digital touchpoints, and WiFi portals.

Pasir Ris Mall
New Launch
Full Brand Identity
Logo DesignBrand GuidelinesSignageDigitalPhotography
Vespa Social Media Posts
Vespa Explore The City
Vespa Life-Size Toy Box Activation Render
Vespa Toy Box Activation Shibuya Launch
Social Media / Retail / Activation

Vespa — Live More

A multi-year creative partnership with Piaggio Asia Pacific PTE Ltd spanning ideation, production, and launch across regional markets. Beyond Vespa, we supported brands under the Piaggio group including Aprilia and Moto Guzzi. From social media management and animated content to life-size "toy box" retail activations rolled out internationally, every touchpoint was crafted to amplify the spirit of Italian mobility culture.

Piaggio Asia Pacific PTE Ltd
2020 — Ongoing
Regional Creative — Ideation to Launch
SocialAnimationRetail ActivationRegionalSpatial
Kinder Joy Easter
Kinder Seasonal Variants
Kinder CNY Playhouse In-Store Activation
Kjeldsens Butter Cookies Packaging
Lays Japanese Flavours POSM Display
Merci Chocolates In-Store Display
Storck Merci CNY POSM Display
Dumex Mamil Gold POSM Display
FMCG / POSM / Regional

20 Years of Sweet Innovation

Two decades of trusted creative partnership across some of the world's most loved FMCG brands — from Kinder, Ferrero Rocher, and Nutella to Lays, Dumex, Storck, and beyond. Backed by 20 years of print production expertise — a rare capability that most digital agencies lack — we manage the full journey from concept to production for in-store engagement structures across hypermarkets in Asia-Pacific. From CNY-themed Kinder Playhouses and Dumex sampling displays to Ramadan activations and limited-edition launches, every POSM is designed in 3D, prototyped, and rolled out across multiple markets with production-ready precision.

Multi-brands
On-going
Regional POSM & Packaging
POSMPackagingKey VisualsIn-StorePrint ProductionRegional
CSC Land Group Twin Vew Campaign
CSC Land Group Twin Vew Billboard
Real Estate / Advertising / Print

CSC Land Group — Twin Vew

A comprehensive advertising campaign for CSC Land Group's Twin Vew condominium development — luxury residences inspired by nature along the West Coast. We produced a full suite of real estate marketing collaterals spanning large-format billboard OOH, showflat lightbox displays, press ads, and digital banners. Every visual was crafted to convey the premium, nature-inspired positioning of the development across all touchpoints.

CSC Land Group
Project-Based
Real Estate Advertising
Billboard OOHPress AdsLightboxDigitalPrint Production
A Proven Creative Process
01

Discovery & Brief

We immerse ourselves in your brand, audience, and competitive landscape. Deep understanding drives sharp creative direction.

02

Concept Development

Multiple creative routes explored through mood boards, sketches, and design concepts. We present bold ideas backed by strategic thinking.

03

Design & Production

From 3D renders and print-ready files to social content and spatial designs — every pixel and dimension is meticulously crafted.

04

Delivery & Rollout

We manage production partners, oversee installations, and ensure flawless execution across all touchpoints and markets.

Ready to Start
a Project?

Whether you're launching a new brand, refreshing your identity, or planning your next campaign — we'd love to hear from you.

Start a Project
Start a Project