Graphikate

Based in Singapore. Working across Asia-Pacific since 2004.

Ideas people stop for.

Kinder, Nutella, Vespa and Asia's biggest mall owners bring us a launch, a season or a rebrand. We come back with the idea, then make it work in every market, on every screen, hoarding and pack.

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20+ Years
30+ Active Brands
6+ Markets in APAC
Ferrero · Vespa · Danone · CapitaLand
Branding◆Campaigns◆Packaging◆Social Media◆Retail Design◆POSM◆Digital◆Advertising◆Branding◆Campaigns◆Packaging◆Social Media◆Retail Design◆POSM◆Digital◆Advertising◆

Case Studies

Ori pet companion app store screens: chat, pet-panic triage, vaccine reminder
Ori launch website with App Store download
Ori website: the things pet owners secretly panic about
Digital Product / App Design & Build / In-House

Ori: An App, Built End to End

Retail clients ask whether a design studio can build software, not just draw it. We answered by building our own.

Ori, an AI pet companion with chat, voice, reminders and emergency triage in five languages, now on the App Store. The brand, the interface, the code and the launch films all came from the team that draws your key visuals.

Campaign apps that run for the length of a promotion: digital stamp cards, spend-and-redeem trackers, lucky draws and RSVP pages. We design, code and host them, then switch them off when the campaign ends.

Graphikate (in-house product)
2026
Product Design & Development
Brand IdentityUI/UXiOS & Web AppAI IntegrationLaunch FilmsLaunch Site
VivoCity AI Campaign KV
VivoCity VivoRewards Launch
VivoCity Digital Marketing
AI Innovation / Campaigns / Digital

VivoCity: AI-Powered Campaigns

Relaunch VivoRewards, the loyalty programme of one of Singapore's largest malls, with far more material than a normal production budget covers.

Build the campaign with generative AI, then art-direct and composite every image by hand so it still looks like VivoCity and nothing else.

Hero key visuals, launch artwork, an eDM template library and the digital collaterals around them.

Mapletree, VivoCity
2018 to present
AI Campaigns & Marketing Collaterals
AI ImageryCampaign KVEDM DesignDigital MarketingVivoRewards
Westgate 3D Key Visuals
Westgate Brand Campaigns
Westgate In-Mall Campaign
Retail / Branding / Campaigns

Westgate: The City's Best

Give a family-lifestyle mall in Jurong East one voice that holds across every season and every format.

“Bringing You Into The City’s Best”, the brand platform we wrote, which has carried Westgate’s campaigns for eight years.

Evergreen brand campaigns, seasonal key visuals, 3D-rendered hero images, in-mall branding, digital assets and print.

CapitaLand, Westgate
2018 to present
Brand Campaigns
Key Visuals3D RendersIn-MallDigitalPrint
Funan Mall Interior
Funan Outdoor Posters
Funan Social Media
Funan Billboard OOH
Funan Campaign Key Visuals
Retail / Digital / Launch

Funan: Creative Intersection

Funan reopened as a tech-lifestyle mall. People needed to see it as a new place, not the old IT mall.

A colour-blocked system of playful object compositions: a LEGO globe, geometric sunglasses, an artisanal burger. Each one stands for a part of the new Funan.

Outdoor signage, digital screens, the membership programme and Black Friday activations, on a full creative retainer.

CapitaLand, Funan
2019 to 2020
Full Creative Retainer
Brand CampaignOOHDigitalEventsMembership
Pasir Ris Mall Exterior
Pasir Ris Mall Lifestyle Pillars
Pasir Ris Mall Enjoyreal
Branding / Identity / Launch

Pasir Ris Mall: From Logo to Launch

A new community mall that had to build an identity from nothing before its doors opened.

One logo and three lifestyle pillars, Style, Gourmet and Enjoyreal, each with its own look, photography direction and copy.

Logo, brand guidelines and the full launch suite, rolled out across signage, digital touchpoints and the WiFi portal.

Pasir Ris Mall
New Launch
Full Brand Identity
Logo DesignBrand GuidelinesSignageDigitalPhotography
Allgreen Malls campaign web banner
Retail / Multi-Mall / Festive

Allgreen Malls: One Campaign, Four Malls

One Chinese New Year campaign for four malls with four different crowds: Great World, Tanglin Mall, Pasir Ris Mall and The Seletar Mall.

A single key visual built to flex, so each mall gets its own version across dozens of formats and the campaign still reads as one.

Great World has worked with us since 2015, from its rebrand and rewards programme to year-round campaign retainers.

Allgreen Properties
2015 to present
Multi-Mall Campaigns
Campaign KVAdaptationseDMWeb BannersPosters
Vespa Primavera S 180cc social launch content
Vespa Sprint S 180cc social launch content
Vespa Social Media Posts
Vespa Explore The City
Vespa Life-Size Toy Box Activation Render
Vespa Toy Box Activation Shibuya Launch
Social Media / Retail / Activation

Vespa: Live More

Launch Piaggio’s models across Asia-Pacific markets from one creative source, for Vespa, Aprilia and Moto Guzzi.

Content systems built once and adapted by market, from social feeds and animation to life-size “toy box” retail displays rolled out internationally.

The 2026 social launch of the 180cc Primavera S and Sprint S: carousel systems shot, built and delivered for regional feeds, plus the teaser and feature films playing here, animated and cut in-house.

Piaggio Asia Pacific PTE Ltd
2020 to present
Regional Creative, Ideation to Launch
SocialVideoAnimationRetail ActivationRegionalSpatial
Kinder Joy Easter
Kinder Seasonal Variants
Kinder CNY Playhouse In-Store Activation
Kjeldsens Butter Cookies Packaging
Lays Japanese Flavours POSM Display
Merci Chocolates In-Store Display
Storck Merci CNY POSM Display
Dumex Mamil Gold POSM Display
FMCG / POSM / Regional

20 Years of Sweet Innovation

In-store displays for Kinder, Ferrero Rocher, Nutella, Lay’s, Dumex and Storck that have to work in hypermarkets across several Asia-Pacific markets.

Design every display in 3D and prototype it before production, so one set of production-ready files rolls out to every market.

CNY Kinder Playhouses, Dumex sampling displays, Ramadan activations, limited-edition launches and packaging. Ferrero has briefed us every year since 2014.

Multi-brands
On-going
Regional POSM & Packaging
POSMPackagingKey VisualsIn-StorePrint ProductionRegional
CSC Land Group Twin Vew Campaign
CSC Land Group Twin Vew Billboard
Real Estate / Advertising / Print

CSC Land Group: Twin Vew

Sell Twin Vew, a nature-led condominium on the West Coast, at a premium.

Start every visual from the nature story, so a roadside billboard and a showflat lightbox read as the same development.

Billboard OOH, showflat lightboxes, press ads, digital banners and print production.

CSC Land Group
Project-Based
Real Estate Advertising
Billboard OOHPress AdsLightboxDigitalPrint Production
20+

Where Strategy Meets Craft

Graphikate is a full-service creative studio in Singapore. Since 2004 we've designed brand identities, retail campaigns, packaging and digital content for multinational brands and the region's busiest retail destinations. Clients stay: Ferrero has worked with us every year since 2014, VivoCity and Great World since 2015, and Credit Suisse trusted us with nine years of festive gifting programmes. We earn that tenure the plain way: clear concepts, honest timelines, and production files that print right the first time.

In short: Graphikate is a creative studio in Singapore, founded in 2004 and incorporated as Graphikate Private Limited in 2006. We make festive key visuals, mall and retail campaigns, hoardings, in-mall signage, POSM displays, packaging, brand identities and social content. Our clients are Singapore mall owners (CapitaLand, Frasers Property, Mapletree, Allgreen, Suntec City, UOL) and consumer brands such as Ferrero, Dumex and Vespa. We work from Singapore and deliver across Asia-Pacific. Mall campaign design  ·  Festive key visuals

13+

Years with Ferrero

9yr

Credit Suisse

30+

Active Brands

8yr

Dumex Retainer

20+

Malls Served

6+

Markets Reached

Full-Spectrum
Creative Services

01

Brand Identity

Logo systems, visual identities and brand guidelines, for new mall launches and product refreshes alike.

02

Campaign Design

Festive key visuals for Christmas, Chinese New Year, Mid-Autumn, Easter and Ramadan, plus evergreen mall campaigns. Each key visual is adapted into posters, hoardings, digital screens, eDMs, web banners and social posts. Festive key visuals · Chinese New Year campaigns · Mall campaigns

03

Retail & POSM

Mall hoardings and signage artwork, in-store displays, VIP engagement structures, hypermarket POSM setups and window activations.

04

Packaging Design

Product packaging redesigns and new launches for regional and international markets, from shelf appeal to regulatory compliance.

05

Social Media

Content strategy, static and animated posts, community management, and paid social campaigns across Instagram and Facebook.

06

Advertising

Newspaper ads, billboard campaigns, digital banners and out-of-home media for property, FMCG and retail clients.

07

Campaign Apps & Digital Products

Short-run web apps for promotions: digital stamp cards, spend-and-redeem trackers, lucky draws, RSVP pages. Designed, built and hosted by the same studio that made the key visual, then switched off when the campaign ends. Proof: Ori, our own AI pet companion app, live on the App Store.

Brands That Define Markets

A Proven Creative Process

01

Discovery & Brief

We read the brief, study your brand, your shoppers and what competitors are running, then agree the direction before any design starts.

02

Concept Development

We explore several routes through mood boards, sketches and design concepts, and present the ones we would back.

03

Design & Production

3D renders, print-ready files, social content and spatial designs, built to the exact sizes and specs of each placement.

04

Delivery & Rollout

We manage production partners, oversee installation, and check every placement against the approved artwork, across all touchpoints and markets.

Working With Us

What does Graphikate do?

Graphikate is the Singapore creative studio that Kinder, Nutella, Vespa and Asia's biggest mall owners come to for the idea that makes people stop. A brand brings us a launch, a season or a rebrand. We come back with the idea, then make it work in every market and format, from a 12-metre hoarding to an Instagram carousel. Brand identity, packaging, festive and retail campaigns, social and campaign apps, since 2004.

Who does Graphikate work for?

Singapore shopping mall owners and managers, including CapitaLand, Mapletree, Frasers Property, Allgreen, Suntec City and UOL, and consumer brands including Ferrero, Kinder, Nutella, PepsiCo, Nestlé, Dumex, Storck, Lay's and Vespa. Corporate clients include Credit Suisse, Deutsche Bank and Shilla Duty Free.

Which Singapore malls has Graphikate designed campaigns for?

VivoCity, IMM, Westgate, Funan, Great World, Tanglin Mall, Pasir Ris Mall, The Seletar Mall, Century Square, Tiong Bahru Plaza, Northpoint City, Suntec City, Jurong Point and The Star Vista, among others.

Does Graphikate design Christmas and festive campaigns for shopping malls?

Yes. Festive work for malls is a large part of what we do. We design the key visual for Christmas, Chinese New Year, Mid-Autumn, Easter and Ramadan, then adapt it to the formats the mall needs: hoardings, in-mall posters and signage, digital screens, eDMs, web banners and social posts. The Allgreen Malls case study shows one Chinese New Year key visual adapted across four malls.

What is a key visual?

A key visual is the master image of a campaign: the artwork, colours, type and mood that every other piece borrows from. A mall's Christmas key visual, for example, is adapted into posters, banners, screens and social posts so the whole centre reads as one campaign.

Where is Graphikate based?

Graphikate Private Limited is a Singapore company, registered at 60 Paya Lebar Road #07-54, Singapore 409051. We work with clients across Singapore and Asia-Pacific.

Does Graphikate work outside Singapore?

Yes. Regional FMCG campaigns and POSM roll out across Asia-Pacific hypermarkets, Piaggio social content serves multiple regional markets, and packaging work has shipped for markets from Hong Kong to the Middle East. Production files are prepared to each market's specs.

Does Graphikate handle production and installation, or only design?

Both. We design and prepare production-ready artwork, manage the production partners and oversee installation, so one team is accountable from concept to what goes up on site.

How long has Graphikate been in business?

Since 2004, more than 20 years. Several client relationships span a decade or more: Ferrero has worked with us every year since 2014, and VivoCity and Great World since 2015.

How do we start a project with Graphikate?

Email enquiries@graphikate.com or call +65 9848 4966 with your brief. We reply with questions, a scope and a quotation, usually within a few working days. Projects are quoted per scope, from a single key visual to a year-round campaign retainer.

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