Graphikate / Festive key visuals
Festive key visual design for Singapore malls
A festive key visual is the one image a mall's Christmas or Chinese New Year campaign is built on. Graphikate designs them for Singapore malls and consumer brands, then adapts each one into every format the campaign needs.
Festivals we design for
Christmas, Chinese New Year, Mid-Autumn, Easter, Ramadan, Halloween and Black Friday. Most of this work is for shopping malls. The rest is for FMCG brands running in-store displays in Singapore and across Asia-Pacific.
What comes with a festive key visual
- The master key visual, with 3D-rendered scenes when the concept needs them.
- Hoarding artwork and large-format signage.
- In-mall posters and directory graphics.
- Digital screen content and web banners.
- eDMs, social posts and Instagram stickers.
- For brands, in-store structures and POSM displays, designed in 3D and prototyped before rollout.
- Production-ready files for each placement.
Examples
Allgreen Malls, Chinese New Year
A single key visual adapted to Great World, Tanglin Mall, Pasir Ris Mall and The Seletar Mall, across dozens of formats and four different audiences.
Kinder Playhouse and FMCG festive displays
Chinese New Year Kinder Playhouses, Storck merci festive displays and Ramadan activations for hypermarkets in Asia-Pacific, each designed in 3D and prototyped.
Westgate, CapitaLand
Seasonal key visuals since 2018, including Halloween campaign visuals and Instagram GIF stickers (reported by Marketing-Interactive).
Timing
Festive jobs run best when the brief arrives early. The key visual has to be approved before the adaptations can start, and print lead times come after that.
See also: Chinese New Year mall campaigns and mall campaign design in Singapore.
Questions
What is a key visual?
A key visual is the master image of a campaign: the artwork, colours, type and mood that every other piece borrows from. A mall's Christmas key visual, for example, is adapted into posters, banners, screens and social posts so the whole centre reads as one campaign.
Does Graphikate design Christmas and festive campaigns for shopping malls?
Yes. We design the key visual for Christmas, Chinese New Year, Mid-Autumn, Easter and Ramadan, then adapt it to hoardings, in-mall posters and signage, digital screens, eDMs, web banners and social posts.
Does Graphikate build the decorations as well as design them?
Graphikate designs the key visual and the graphic artwork. Where a job needs fabrication or installation, we brief and manage the production partners and check the result against the approved artwork.
Start a project
Email your brief to enquiries@graphikate.com or call +65 9848 4966. We reply with questions, a scope and a quotation, usually within a few working days.
Email a brief